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= [[OntologySummit2011|Ontology Summit 2011]]: Panel Session-3 - "Applications and Case Studies - II" - Thu 2011_02_10 =

Summit Theme: '''OntologySummit2011: Making the Case for Ontology'''

Session Title: '''Harvesting the Business Value of Ontologies - II: More Case Examples'''

Session Co-chairs: '''Mr. MillsDavis''' (Project10X) & '''Mr. MikeBennett''' (Hypercube)

Panelists:

* '''[[DaveMcComb]]''' ([http://semanticarts.com/ Semantic Arts]) - "Ontologies at work for Sallie Mae, P&G and Lexis Nexis" [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/Case-Studies-in-applying-Semantics-to-Enterprise-Systems--DaveMcComb_20110210.pdf slides] ]
* '''RalphHodgson''' ([http://www.topquadrant.com/ TopQuadrant]) - "Valuing the Harvest from using Ontologies" [ [http://www.scribd.com/doc/48554461/TQ-Valuing-the-Harvest-from-using-Ontologies-aRH-V2 slides] ]
* '''SanjivaNath''' ([http://www.zagile.com/ zAgile]) - "Ontologies for Software Engineering" [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/Model-Driven-Framework--SanjivaNath_20110210.pdf slides] ]
* '''JimRhyne''' & '''ElisaKendall''' ([http://www.sandsoft.com/ Sandpiper Software]) - "Semantic Technology in Rental Product Marketing" [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/Semantic-Technology-in-Rental-Product-Marketing--JimRhyne-ElisaKendall_20110210.pdf slides] ]
* '''JansAasman''' ([http://www.franz.com/ Franz]) - "Ontologies and CRM for Telecoms -- Flexible Data Analytics at Scale" [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/AIDA_Intro-and-triple-store-usage--JansAasman_20110210.pdf slides] ] . [ [http://www.franz.com/agraph/amdocs/ more on Amdocs project] ]
* '''CoryCasanave''' ([http://www.modeldriven.com Model Driven Solutions]) - "Ontologies and Architecture" [ [http://lib.modeldriven.org/MDLibrary/trunk/Pub/Presentations/OntologArchitectures.ppt slides] ]

* '''==[http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/ Archives]=='''
** '''[[ConferenceCall_2011_02_10|Abstract]]'''
** '''[[ConferenceCall_2011_02_10|Agenda]]'''
** '''Prepared presentation material (slides)''' can be accessed by clicking on each of the [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/ title links] below:
*** '''[ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/Case-Studies-in-applying-Semantics-to-Enterprise-Systems--DaveMcComb_20110210.pdf 1-McComb] ] . [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/Valuing-the-Harvest-from-using-Ontologies--RalphHodgson_20110210.pdf 2-Hodgson] ] . [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/Model-Driven-Framework--SanjivaNath_20110210.pdf 3-Nath] ] . [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/Semantic-Technology-in-Rental-Product-Marketing--JimRhyne-ElisaKendall_20110210.pdf 4-Rhyne+Kendall] ] . [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/AIDA_Intro-and-triple-store-usage--JansAasman_20110210.pdf 5-Aasman] ] . [ [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/OntologArchitectures--CoryCasanave_20110210.pdf 6-Casanave] ]'''
** '''[http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/OntologySummit2011_Application-Cases-2_20110210.mp3 Audio recording of the session]''' (2:19:39 ; mp3 ; 16.0 MB)
** '''[[ConferenceCall_2011_02_10|transcript of the online chat]]''' during the session
** '''[[ConferenceCall_2011_02_10|Additional Resources]]'''

== Abstract ==

'''OntologySummit2011 Theme: "Making the Case for Ontology"'''

* Track-1 Focus: "'''Ontology Application Framework'''"
* Session Title: '''Harvesting the Business Value of Ontologies - II: More Case Examples'''

This is our 6th Ontology Summit, a joint initiative by [[NIST]], [[Ontolog]], [[NCOR]], [[NCBO]], [[IAOA]] & [[NCO_NITRD]]. The theme adopted for this Ontology Summit is: "Making the Case for Ontology."

This year's Ontology Summit seeks to address the need to provide concrete evidence of successful deployment of ontologies by examining several application domains for such examples, and in better articulating where different "strengths" of ontological representation are best applied. To support that, the summit also aims to classify the categories of applications where ontology has been, and could be, successfully applied; to identify distinct types of metrics that might be used in evaluating the return on investment in an ontology application (cost, capability, performance, etc.); to lay out some strategies for articulating a case for ontological applications; and to identify remaining challenges and roadblocks to a wider deployment of such applications that represent promising application areas and research challenges for the future. The findings of the summit will be documented in the form of a communiqué intended for public consumption.

The Panel Session today is organized by our Track-2 co-champions, continues from the [[ConferenceCall_2011_01_27|first panel session "Ontology Applications and Use Cases" track]], and will be featuring more case examples that will illustrate different ways that ontologies are being used today to deliver value in real-world applications.

See developing details on this Summit series of events at: '''OntologySummit2011''' (home page for this summit)

== Agenda ==

'''Ontology Summit 2011 - Panel Session-3'''

* '''Session Format:''' this is a virtual session conducted over an augmented conference call

* 1. Opening (co-chair) - [[MillsDavis|Mills Davis]] / [[MikeBennett|Mike Bennett]] [5 min.] [ [[ConferenceCall_2011_02_10|slides]] ]
* 2. Panelists presentations - [[DaveMcComb]], [[JansAasman|Jans Aasman]], [[SanjivaNath|Sanjiva Nath]], [[CoryCasanave|Cory Casanave]], [[RalphHodgson|Ralph Hodgson]], JimRhyne+ElisaKendall [~15 min. each]
* 3. Q & A and open discussion [All: 20~30 min.] -- please refer to [[ConferenceCall_2011_02_10|process above]]
* 4. Wrap-up / Announcements - (co-chair)

== Proceedings ==

Please refer to the [[ConferenceCall_2011_02_10|above]]

===IM Chat Transcript captured during the session===

see raw transcript [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/chat-transcript_raw_20110210a.txt here].

(for better clarity, the version below is a [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/chat-transcript_edited_20110210c.txt re-organized and lightly edited chat-transcript].)

Participants are welcome to make light edits to their own contributions as they see fit.

-- begin in-session chat-transcript --

[[PeterYim|Peter P. Yim]]: .

Welcome to the [[OntologySummit2011|Ontology Summit 2011]]: Panel Session-2 - "Applications and Case Studies - II" - Thu 2011_02_10

Summit Theme: [[OntologySummit2011|Ontology Summit 2011]]: Making the Case for Ontology

Session Title: Harvesting the Business Value of Ontologies - II: More Case Examples

Session Co-chairs: Mr. [[MillsDavis|Mills Davis]] (Project10X) & Mr. [[MikeBennett|Mike Bennett]] (Hypercube)

Panelists:

* Mr. [[DaveMcComb]] (Semantic Arts) - "Ontologies at work for Sallie Mae, P&G and Lexis Nexis"

* Mr. [[RalphHodgson|Ralph Hodgson]] (TopQuadrant) - "Valuing the Harvest from using Ontologies"

* Mr. [[SanjivaNath|Sanjiva Nath]] (zAgile) - "Ontologies for Software Engineering"

* Dr. [[JimRhyne|Jim Rhyne]] & Ms. [[ElisaKendall|Elisa Kendall]] (Sandpiper Software) - "Semantic Technology in Rental Product Marketing"

* Dr. [[JansAasman|Jans Aasman]] (Franz) - "Ontologies and CRM for Telecoms -- Flexible Data Analytics at Scale"

* Mr. [[CoryCasanave|Cory Casanave]] (Model Driven Solutions) - "Ontologies and Architecture"

Please refer to details (agenda, slides, links, protocol, ...) on the session page

at: http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10

anonymous morphed into [[DanielSchwabe|Daniel Schwabe]]

anonymous1 morphed into [[TerryLongstreth|Terry Longstreth]]

anonymous morphed into [[DaveMcComb]]

anonymous2 morphed into [[FabianNeuhaus|Fabian Neuhaus]]

anonymous1 morphed into [[SarahGoldman|Sarah Goldman]]

anonymous1 morphed into TroyBleeker

[[MikeRiben|Mike Riben]]: anyone hearing the "echo" or distortion..I have a feeling it is a skype "feature"

[[YuLin|Yu Lin]]: I am calling from phone, and I'm hearing the echo

[[MikeBennett|Mike Bennett]]: yes. this will go away when peter mutes, so please bear with us

anonymous3 morphed into [[YuriyMilov|Yuriy Milov]]

Nicola Guarino: Yes, I am indeed hearing another conversation in background

Nicola Guarino: It is not an echo, it is another conversation going on... (this is an answer to the

question pending in the chatroom)

[[HasanSayani|Hasan Sayani]]: yes, and distorted too!

[[FabianNeuhaus|Fabian Neuhaus]]: @YuLin: the echo will go away as soon as Peter mutes everybody (except for the

speaker, of course)

anonymous morphed into [[AhrenLehnert|Ahren Lehnert]]

anonymous6 morphed into Sanjiva

anonymous5 morphed into Dave Hau (NCI)

anonymous3 morphed into Susan Matney

anonymous1 morphed into Cathy Large

anonymous morphed into [[MikeRiben|Mike Riben]]

[[MikeBennett|Mike Bennett]]: = [[DaveMcComb]] presenting now =

anonymous2 morphed into [[MichaelUschold|Michael Uschold]]

anonymous morphed into Mary Balboni

anonymous7 morphed into Carolyn Reiss

[[PeterYim|Peter P. Yim]]: if you have trouble downloading [[DaveMcComb]]'s slides, try refreshing your wiki session page

first, and then try again

[[DanielSchwabe|Daniel Schwabe]]: Question: Can Dave elaborate a bit on the use of the SMW at P&G? In what aspects did

the ontology part help, and what part does the Wiki aspect help?

[[PeterYim|Peter P. Yim]]: = [[RalphHodgson|Ralph Hodgson]] presenting now =

[[BruceBray|Bruce Bray]]: any way to get these slides without having to sign up for scribd?

[[MikeBennett|Mike Bennett]]: @Bruce you can download the slides from the session page directly.

[[PeterYim|Peter P. Yim]]: @Bruce - click on the [2-Hodgson] link under:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK ... that should get you

Ralph's slides

[[MichaelUschold|Michael Uschold]]: Ralph's slide 7. Most of these are technical items, not business value propositions

(with exception of evolvability). What is the value of canonical data? what is value of triples? YOu

can't call "go to triples soon" as a value proposition.

[[MikeBennett|Mike Bennett]]: @MichaelUschold - good point, I hope we can come to this point when do Q&As at the end,

as we want to do justice to the different things people understand by ontology.

[[MikeBennett|Mike Bennett]]: Please can speakers say the slide #

anonymous1 morphed into [[JansAasman|Jans Aasman]]

anonymous2 morphed into [[PavithraKenjige|Pavithra Kenjige]]

anonymous morphed into [[CraigNorvell|Craig Norvell]]

[[MikeBennett|Mike Bennett]]: = [[SanjivaNath|Sanjiva Nath]] presenting now =

Brian Haugh: Can the speaker mention any case studies of application of this architecture?

[[MikeBennett|Mike Bennett]]: @SanjivaNath can you cover this in Q&A at the end of the session please if not covered

in the slides? Anonymized is fine, also some idea of metrics, benefits if measured

[[MikeBennett|Mike Bennett]]: = [[JimRhyne|Jim Rhyne]] & [[ElisaKendall|Elisa Kendall]] presenting now =

[[PeterYim|Peter P. Yim]]: for those who are here for the first time (and did not email me, to register your

attendance), would you be kind enough to drop me a note (<peter.yim@cim3.com>) so we know who you

are, and keep you informed on upcoming events. Kindly include your affiliation(s).

[[MikeBennett|Mike Bennett]]: = [[JansAasman|Jans Aasman]] presenting now =

[[PeterYim|Peter P. Yim]]: one needs, again, to refresh your wiki session page to see JansAasman's slides

([5-Aasman]) under http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK

Nicola Guarino: I have to go now, sorry I can't stay for the Q&A session...

[[PeterYim|Peter P. Yim]]: thanks ... bye, Nicola!

anonymous morphed into [[CoryCasanave|Cory Casanave]]

[[MikeBennett|Mike Bennett]]: Can we watch the time please, still 1 speaker to go +Q&A

[[MichaelUschold|Michael Uschold]]: [[JansAasman|Jans Aasman]] claims flexibility advantage because it would take too long to RDB

schema. If you are avoiding need to use schema at all, as some do, then there is no business benefit

for the ontology because there is no ontology, it is a benefit of triples. If you are building an

ontology as the schema, why are you finding it faster to build than a traditional schema?

[[CoryCasanave|Cory Casanave]]: Mike: The RDMS schema fixes the structure, the RDF schema does not - it represents one

interpretation of the data. It then also allows you to bridge schema for integration.

[[MikeBennett|Mike Bennett]]: It all adds to the richness of what people mean when they say they are using

ontologies. I too would like to know how this relates to semantics as distinct from triples.

[[MikeBennett|Mike Bennett]]: = [[CoryCasanave|Cory Casanave]] presenting now =

anonymous morphed into [[JimDisbrow|Jim Disbrow]]

[[YuLin|Yu Lin]]: thanks!

[[MikeBennett|Mike Bennett]]: = Q&A =

[[PeterYim|Peter P. Yim]]: can we do this in 10 minutes?

[[BobbinTeegarden|Bobbin Teegarden]]: @CoryCasanave: in slide 18, where are the ontologies, and how do you access them?

[[MichaelUschold|Michael Uschold]]: ok hang on

[[DustinCote|Dustin Cote]]: Question to [[DaveMcComb]]: Page 19 of 1st presentation, what did the "Gist 2/3" box mean

under the upper ontology box of "gist" ?

[[PeterYim|Peter P. Yim]]: will everyone who wants to make a remark press on their "hand button" now ... so we can

queue everyone up

[[BobbinTeegarden|Bobbin Teegarden]]: Thanks, Cory.

[[TerryLongstreth|Terry Longstreth]]: Several presentations have confidential/proprietary markings. Can we ask the

authors to give us some shareable subsets or summaries of these?

[[CoryCasanave|Cory Casanave]]: Terry: You may reference and use our slides with attribution.

[[PeterYim|Peter P. Yim]]: (given Jans and others' situation) I have added a caveat to the normal IPR policy - see:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MXM ... we definitely look

forward to an additional "non-confidential" version of the slides that Jans has just promised. I'll

post that alongside, when I get that from Jans.

[[JansAasman|Jans Aasman]]: Peter, can I have a second to point to our website? re a non-confidential version of the

Amdocs slides and additional material

[[PeterYim|Peter P. Yim]]: [this is added subsequently] I have swapped in the non-confidential version of

JansAasman's slides now

[[DaveMcComb]]: gist2/3 are extensions (still a bit experimental) to gist

[[MichaelUschold|Michael Uschold]]: I keep hitting *3, not working

[[MikeBennett|Mike Bennett]]: that happens w skype a lot

[[MichaelUschold|Michael Uschold]]: If someone can just read my question from the chat, that should be fine, if the

audio is not working.

[[MikeBennett|Mike Bennett]]: ok. I'll do that

[[MichaelUschold|Michael Uschold]]: Here it is again: Jans claims flexibility advantage because it would take too long

to RDB schema. If you are avoiding need to use schema at all, as some do, then there is no business

benefit for the ontology because there is no ontology, it is a benefit of triples. If you are

building an ontology as the schema, why are you finding it faster to build than a traditional

schema?

[[RalphHodgson|Ralph Hodgson]]: would like to understand how this session has been of value

[[RalphHodgson|Ralph Hodgson]]: what are we trying to do by being in this dialog?

[[RalphHodgson|Ralph Hodgson]]: Is it about getting a sense of what the industry is doing? Is it about figuring how a

group like this can help the industry some how?

[[MikeBennett|Mike Bennett]]: @Ralph making the case for ontologies

[[BruceBray|Bruce Bray]]: I agree that these are very interesting presentation, but the focus on emerging

applications of technology instead of explaining the Value Proposition

[[PeterYim|Peter P. Yim]]: @BruceBray and All - the focus on Value proposition is coming up next week - come join us

next Thursday - developing details at:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17

[[MikeBennett|Mike Bennett]]: please feel free to type the uri here

[[MikeBennett|Mike Bennett]]: this chat log is made public

[[PeterYim|Peter P. Yim]]: Jans - you might want to post your link(s) here with a note

[[PeterYim|Peter P. Yim]]: @Ralph - your updated slides are already online ... please check:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_10#nid2MWK

[[RalphHodgson|Ralph Hodgson]]: thanks Peter

[[BruceBray|Bruce Bray]]: This was very helpful. Looking forward to further discussion of Value / ROI issues.

[[PeterYim|Peter P. Yim]]: That would be next Thursday - see you all then - ref. developing details at:

http://ontolog.cim3.net/cgi-bin/wiki.pl?ConferenceCall_2011_02_17

[[PavithraKenjige|Pavithra Kenjige]]: thank you

[[MikeBennett|Mike Bennett]]: = session ends =

[[PeterYim|Peter P. Yim]]: bye everyone ... thanks you all for participating!

[[MikeBennett|Mike Bennett]]: Thanks Peter, much appreciated!

[[PeterYim|Peter P. Yim]]: - session ended: 12:06pm PST -

-- end of in-session chat-transcript --

* '''Further Question & Remarks''' - please post them to the [ [http://ontolog.cim3.net/forum/ontology-summit/ ontology-summit] ] listserv
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*** please email <peter.yim@cim3.com> if you have any question.

== Audio Recording of this Session ==

* To download the [http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/OntologySummit2011_Application-Cases-2_20110210.mp3 recording of the session], click '''[http://ontolog.cim3.net/file/work/OntologySummit2011/2011-02-10_Applications-CaseStudies-2/OntologySummit2011_Application-Cases-2_20110210.mp3 here]'''
** the playback of the audio files require the proper setup, and an MP3 compatible player on your computer.
* Conference Date and Time: 10-Feb-2011 9:38am~12:06am PST
* Duration of Recording: 2 Hour 20 Minutes
* Recording File Size: 16.0 MB (in mp3 format)
* suggestions:
** its best that you listen to the session while having the respective [[ConferenceCall_2011_02_10|presentations]] opened in front of you. You'll be prompted to advance slides by the speaker.
** Take a look, also, at the rich body of knowledge that this community has built together, over the years, by going through the [[WikiHomePage|archives of noteworthy past Ontolog events.]] (References on how to subscribe to our podcast can also be found there.)

== Additional Resources ==

* Homepage of '''OntologySummit2011'''
** Ontology Summit 2011 Launch Event - ConferenceCall_2011_01_20
** "Ontology Application Framework" session - ConferenceCall_2011_02_03
** "Ontology Applications & Use Cases - I" - ConferenceCall_2011_01_27
* [ontology-summit] mailing list archives - http://ontolog.cim3.net/forum/ontology-summit/
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* Homepage of this annual Summit series - see: '''OntologySummit'''

----

''For the record ...''

== How To Join (while the session is in progress) ==

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=== [[MeetingsCalls|Conference Call]] Details ===

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== Attendees ==

* Attended:
** [[MillsDavis|Mills Davis]]
** [[MikeBennett|Mike Bennett]]
** [[DaveMcComb]]
** [[JansAasman|Jans Aasman]]
** [[SanjivaNath|Sanjiva Nath]]
** [[CoryCasanave|Cory Casanave]]
** [[RalphHodgson|Ralph Hodgson]]
** [[JimRhyne|Jim Rhyne]]
** [[ElisaKendall|Elisa Kendall]]
** Nicola Guarino
** [[PeterYim|Peter P. Yim]]
** [[LeoObrst|Leo Obrst]]
** [[JohnYunker|John Yunker]]
** [[AmandaVizedom|Amanda Vizedom]]
** [[KathleenEllis|Kathleen Ellis]]
** [[GeraldRadack|Gerald Radack]]
** [[NancyWiegand|Nancy Wiegand]]
** [[PavithraKenjige|Pavithra Kenjige]]
** [[MiguelMirandaDeMattos]]
** [[BruceBray|Bruce Bray]]
** [[DanielSchwabe|Daniel Schwabe]]
** [[YuriyMilov|Yuriy Milov]]
** [[DustinCote|Dustin Cote]]
** [[DeborahMacPherson]]
** [[TerryLongstreth|Terry Longstreth]]
** [[RexBrooks|Rex Brooks]]
** [[AhrenLehnert|Ahren Lehnert]]
** [[BartGajderowicz|Bart Gajderowicz]]
** [[BobbinTeegarden|Bobbin Teegarden]]
** [[BrandNiemann|Brand Niemann]]
** Carolyn Reiss
** Cathy Large
** [[CraigNorvell|Craig Norvell]]
** Dave Hau (NCI)
** [[ErnieLucier|Ernie Lucier]]
** [[FabianNeuhaus|Fabian Neuhaus]]
** [[HasanSayani|Hasan Sayani]]
** [[JimDisbrow|Jim Disbrow]]
** Mary Balboni (Raytheon)
** [[MichaelUschold|Michael Uschold]]
** [[MichaelGruninger|Michael Grüninger]]
** [[MikeRiben|Mike Riben]]
** [[SarahGoldman|Sarah Goldman]]
** [[SusanMatney|Susan Matney]]
** Troy Bleeker
** [[YuLin|Yu Lin]]

* Expecting:
** (all registered attendees were present)
** ''... if you are coming to the session, please add your name above (plus your affiliation, if you aren't already a member of the community) above; or e-mail <peter.yim@cim3.com> so that we can reserve enough resources to support everyone's participation. ...''

* Regrets:
** [[MatthewWest|Matthew West]]
** [[AlanRector|Alan Rector]]
** [[SteveRay|Steve Ray]]

[[Category:Event_Meeting]] [[Category:OntologySummit2011]] [[Category:OntologyDrivenApplications]]

ConferenceCall 2011 02 10 - Revision history

imported>KennethBaclawski: Fix PurpleMediaWiki references